Improved Technology Acceptance Model (DL-TAM) for Measuring Tourist Satisfaction on Digitalised Facilities of the Hospitality & Tourism (H&T) Industry

Activity: Talk/Presentation › Presentation

Description

Presented at the ISMS Marketing Science Conference 2024
Period27 Jun 2024
Held atUniversity of New South Wales, Australia, New South Wales
Degree of RecognitionInternational

Keywords

  • Digitalisation
  • Customer satisfaction
  • Technology Acceptance Model
  • Digital Literacy