Improved Technology Acceptance Model (DL-TAM) for Measuring Tourist Satisfaction on Digitalised Facilities of the Hospitality & Tourism (H&T) Industry

    Activity: Talk/Presentation › Presentation

    Description

    Presented at the ISMS Marketing Science Conference 2024
    Period27 Jun 2024
    Held atUniversity of New South Wales, Australia, New South Wales
    Degree of RecognitionInternational

    Keywords

    • Digitalisation
    • Customer satisfaction
    • Technology Acceptance Model
    • Digital Literacy