Fan experience in the spotlight as NRL lands in Las Vegas

Doctor Jess Richards

School of Business

Press/Media

Description

The NRL’s much-anticipated event in Las Vegas represents a significant milestone in expanding rugby league’s global presence, as part of an international growth strategy that includes the UK and Papua New Guinea. Dr Jess Richards, a leading researcher in fan engagement from the School of Business, is attending the historic game on Saturday, 1 March, to analyse its impact and explore how fans experience rugby league in a new market.

Period	24 Feb 2024

Media contributions

Title	Fan experience in the spotlight as NRL lands in Las Vegas
Media name/outlet	Western Sydney University Media
Media type	Other
Country/Territory	Australia
Date	24/02/24
URL	https://www.westernsydney.edu.au/newscentre/news_centre/more_news_stories/fan_experience_in_the_spotlight_as_nrl_lands_in_las_vegas
Persons	Jess Richards

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Keywords

NRLW
NRL
Vegas