Description
In this capstone subject students will learn to professionalise key aspects of the public relations management process. The subject links and applies theoretical understanding with writing, planning and presentation skills in responseto a client brief. The ’real-world’ situation allows students to demonstrate their capacity for problem analysis and to develop appropriate and timely program solutions. Students are required to work within a limited budget and
to realistic industry timelines to produce a public relations campaign for their portfolios. Assessment tasks enable students to demonstrate emerging professional capacity to develop a campaign and prepare for a public relations
position, either in an in-house or consultancy role.