Surveying the Landscape of Breastmilk Substitute (BMS) Marketing Practices in Four Countries

It is important to determine if World Health Organization’s International Code ofMarketing of Breastmilk Substitutes (“WHO Code”) in countries around theworld are effective in stopping WHO Code breaches, which aims to reduce therisk of dangerous marketing practices which negatively affects the health ofwomen, children and their families. The research provides evidence of the need for stronger international andnational regulations, and monitoring of baby feeding products marketing. Theresearch can be used to direct governmental and non-governmental nationalstrategic planning regarding marketing practices of the baby feeding products industry. This dataset includes two files containing participant information and image data from GooseChase.

This dataset cannot be openly shared due to ethics conditions. To discuss the research, please contact Jeni Stevens [email protected] or [email protected] ORCID 0000-0003-0182-3829