I hold a PhD in Linguistic Anthropology, specialising in the relationships between language, culture, and social interaction across diverse settings, including marketplaces, small businesses, and digital environments. My research brings together Mediated Discourse Analysis and Nexus Analysis to examine how individuals and communities negotiate identities, accomplish social action, and construct meaning across physical and digital contexts, with particular attention to how these processes are shaped by power, inequality, and ideological structures.

A key dimension of my work examines the significance of objects and material culture in mediating actions, alongside the transformative role of social media and digital communication in shaping contemporary practices. By analysing the intersections of language, agency, and materiality, I investigate how cultural norms, power dynamics, and social identities are navigated and redefined in evolving contexts.

My interdisciplinary approach draws on linguistics, semiotics, ethnography, and social theory, contributing to ongoing conversations about language in society, multimodality, and the dynamics of communication in a rapidly changing world. This has led to significant contributions in high-ranking journals such as Social Semiotics, Multimodal Communication, Journal of Pragmatics, Australian Review of Applied Linguistics, Discourse, Context & Media, and Journal of Linguistic Landscape.

I welcome opportunities to mentor MRes or PhD students interested in linguistic anthropology, sociolinguistics, semiotics, mediated discourse analysis, digital media, and linguistic landscapes, with a particular focus on the interplay between language, culture, and society.