Personal profile
Biography
I am an Associate Lecturer in Marketing who bridges academic theory with practical industry experience. My research interests include developing integrated business and mindful marketing systems for women of colour entrepreneurs in Australia, cultural branding, and integrating innovative teaching pedagogy in classrooms.
As a certified LEGO Serious Play facilitator in higher education and an experienced Digital Marketing practitioner, I bring hands-on expertise to the classroom. My international consulting practice spans Singapore, USA, and Canada, where I guide women of colour entrepreneurs in mindful brand building strategies.
My work uniquely combines academic rigour with practical application, supporting diverse business owners while contributing to the evolution of marketing education and practice.
Qualifications
Doctor of Philosophy
Master of Marketing
Bachelor of Business - Marketing
Graduate Diploma in Business Administration
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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A cross-country investigation of the impact of heterogeneity on African middle-class shopping behaviour and distribution channel selection
Chikweche, T., Lappeman, J., Mohhamed, H., Kirsnan, L. & Egan, P., 2026, In: Journal of International Consumer Marketing. 38, 1, p. 16-36 21 p.Research output: Contribution to journal › Article › peer-review
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A new dark age or age of opportunity-Examining set-up barriers and digital transformation opportunities for ethnic migrant female small businesses
Chikweche, T. & Kirsnan, L., 23 Nov 2025, A new dark age or age of opportunity-Examining set-up barriers and digital transformation opportunities for ethnic migrant female small businesses.Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review
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Mindful branding through the intersectional lens of CALD women entrepreneurs
Kirsnan, L. & Chikweche, T., 2025, ANZMAC 2025: Riding the Waves: Navigating Marketing's Dynamic Landscape, 1-3 December 2025, Conference Proceedings. Piehler, R., Webster, C., Casidy, R. & Thyne, M. (eds.). Australian and New Zealand Marketing Academy, p. 439-439 1 p.Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review
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Revisiting the debate on multinationals’ domination of bottom of pyramid opportunity conversion and growth in Africa
Chikweche, T., Lappeman, J., Mohammed, H. & Kirsnan, L., 2025, Proceedings of the 54th European Marketing Academy (EMAC 2025): Human and Smart Marketing: Understanding and Enhancing Our Future, May 25-30, Pozuelo, Madrid. Belgium: European Marketing Academy, 10 p.Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review
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Yarning circles as a participatory action research method: understanding Women of Colour Entrepreneurs' experiences in Greater Western Sydney
Kirsnan, L. & Chikweche, T., 2025, Proceedings of the 57th Academy of Marketing Conference Cork 2025: Saints and Scholars, University College Cork, 8-10 July 2025. U.K.: Academy of Marketing, p. 159-160 2 p.Research output: Chapter in Book / Conference Paper › Conference Paper
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Australian Marketing Institute (External organisation)
Kirsnan, L. (Chair)
2023Activity: Membership › Organisation
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Higher Education Research and Development Society of Australasia Inc (External organisation)
Kirsnan, L. (Chair)
2023Activity: Membership › Organisation
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The Higher Education Academy Limited (External organisation)
Kirsnan, L. (Chair)
2019Activity: Membership › Organisation
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The Higher Education Academy Limited (External organisation)
Kirsnan, L. (Chair)
2019Activity: Membership › Organisation
Press/Media
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A new project shows combining childcare and aged care has social and economic benefits
Kirsnan, L. & Fitzgerald, A.
3/09/18
1 Media contribution
Press/Media
Prizes
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Health Management and Organisation Stream Award
Kirsnan, L. (Recipient) & Kosiol, J. (Recipient), 2019
Prize