Dr. Munir Hossain holds a Master of Business Administration and a Doctor of Philosophy in Marketing. He is a Fellow of AdvanceHE, UK, and has over 23 years of teaching and research experience. Munir teaches marketing as an associate lecturer at Western Sydney University. He has had formal training in doing quantitative research. In his PhD thesis, he performed empirical research with consumers to investigate the factors of ethnocentric attitude and its influence on the Bangladeshi audience's movie-viewing behavior. His current study focuses on student interactions with learning materials developed with emerging technologies (AI tools), student perceptions of open-access textbooks, student participation with AI-designed activities, leadership roles, and their roles in the performance evaluation system. His work has published in ABDC-ranked publications such as the Journal of Service Marketing and the Journal of Public Affairs, among others. He has earned a couple of grants and industry fellowships from the School of Business. Munir has supervised HDR projects and led numerous research collaborations with colleagues from Australian and international universities.