Research outputs per year
Research outputs per year
Personal profile
Related links
Qualifications
Doctor of Philosophy, University of Technology Sydney
Master of Commerce, University of Wollongong
Master of Business Admin (Coursework)
Bachelor of Science
External positions
School-based member, The MARCS Institute for Brain, Behaviour and Development
Fingerprint
Dive into the research topics where Neeru Sharma is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Business-to-Business Omnichannel Marketing: Technology Enabled Customer-Centricity
Sharma, N., 12 Mar 2026, Penrith, N.S.W.: Western Open Books.Research output: Book/Research Report › Authored Book
Open Access -
Omnichannel usage influence on webrooming-showrooming: the moderating influence of consumer segment and product price
Sharma, N. & Fatima, J., Sept 2025, In: Journal of Consumer Marketing. 42, 6, p. 731-742 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)115 Downloads (Pure) -
A digital cohort analysis of consumers' mobile banking app experience
Sharma, N., Jan 2024, In: International Journal of Consumer Studies. 48, 1, 19 p., e12989.Research output: Contribution to journal › Article › peer-review
Open AccessFile26 Citations (Scopus)66 Downloads (Pure) -
Influence of perceived value on omnichannel usage : mediating and moderating roles of the omnichannel shopping habit
Sharma, N. & Fatima, J., Mar 2024, In: Journal of Retailing and Consumer Services. 77, 13 p., 103627.Research output: Contribution to journal › Article › peer-review
Open Access52 Citations (Scopus) -
Integrating LEGO Serious Play to Marketing Education Pedagogy: A Mixed-Methods Study of Undergraduate Level Students
Sharma, N. & Kirsnan, L., 2024, Korean Conference on Education, October 28 - November 1, 2024, Songdo ConvensiA, Incheon, Korea, & Online. online: The International Academic Forum, 1 p.Research output: Chapter in Book / Conference Paper › Conference Paper
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Equity and Diversity Committee (Event)
Sharma, N. (Member)
1 Jul 2019 → …Activity: Membership › Committee
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School of Business Academic Integrity Committee (Event)
Sharma, N. (Member)
7 Jan 2019 → …Activity: Membership › Committee
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Australian Marketing Institute (Event)
Sharma, N. (Other)
1 Jan 2017 → 1 Jan 2021Activity: Membership › Institute