Personal profile
Biography
At the heart of my teaching practice is a belief that students learn best when they feel seen, supported, and challenged to grow. As a strategic communication academic, I am committed to creating an inclusive environment where diverse perspectives are welcomed and every learner’s voice has value. I see theory not as an abstract concept, but as a living framework that gains meaning through application. By sharing my own professional experiences, I help students bridge the gap between classroom learning and the realities of the industry. Feedback is central to this process — not as a one-way assessment, but as an ongoing dialogue that empowers students to reflect, refine, and build confidence in their abilities. My strong industry connections allow me to bring current trends, challenges, and opportunities directly into the learning space, making education dynamic, relevant, and deeply connected to the world students are preparing to enter.
Research interests
Social media engagement for not-for-profits.
Related links
Qualifications
Master of Communication Studies, Charles Sturt University
Bachelor of Arts - Communication Studies, Western Sydney University
Research keywords
- Social media engagement
- strategic communication
- Public Relations
- Community Engagement and Mobilisation
- Community Development and Resilience
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 16 Peace, Justice and Strong Institutions
Fingerprint
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Collaborations and top research areas from the last five years
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Communicating with heart: the challenges of communicating on social media with no budget
Campbell, V., 2025, In: Asia Pacific Public Relations Journal. 27, 16 p.Research output: Contribution to journal › Article › peer-review
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Controversy, incoherent & unripe fruit?
Campbell, V. & Bury, C., 1 Apr 2025, Western Sydney University.Research output: Other contribution
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Strategic communication with heart
Campbell, V., Bridges, N. & Condie, J., 2025, Netnocon 2025 Conference Proceedings: "Let's Get Creative!", Marseille, France, May 28-30th 2025. U.S.: Association for Netnographic Research, p. 160-161 2 p.Research output: Chapter in Book / Conference Paper › Conference Paper
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Communication with heart : the challenges of communicating on social media with no budget
Campbell, V., 2024, Western Sydney University Inaugural HDR Conference 2024, 10th-12th September 2024, Kingswood campus. Western Sydney University, 1 p.Research output: Chapter in Book / Conference Paper › Conference Paper
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Getting through to your audience: helping not-for-profits increase dialogue with stakeholders
Campbell, V., 2024, In: Global Media Journal : Australian Edition. 17, 1, 6 p., ISSN 1835-2340.Research output: Contribution to journal › Article › peer-review
Open AccessFile157 Downloads (Pure)
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2025 Learning and Teaching Showcase
Campbell, V. (Chair)
9 Dec 2025Activity: Conferences, Events and Workshops › Conference
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School of Humanities and Communication Arts & Institute for Culture and Society HDR Conference
Campbell, V. (Chair)
25 Nov 2025Activity: Conferences, Events and Workshops › Conference
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Universitas Negeri Yogyakarta
Campbell, V. (Visiting Fellow)
2 Nov 2025 → 8 Nov 2025Activity: Visiting Academic › Visit an external institution
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Universitas Negeri Yogyakarta
Campbell, V. (Visiting Fellow)
2 Nov 2025 → 8 Nov 2025Activity: Visiting Academic › Visit an external institution
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Press/Media
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Radio interview regarding access to community basketball facilities in Penrith LGA.
21/10/25
1 Media contribution
Press/Media
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