| Translated title of the contribution | Survey and analysis in strategic marketing |
|---|---|
| Original language | Chinese (Simplified) |
| Title of host publication | 战略营销学 |
| Editors | Huaibin Li |
| Place of Publication | China |
| Publisher | China Sicene Publishing |
| Pages | 110-129 |
| Number of pages | 20 |
| ISBN (Print) | 9787030160621 |
| Publication status | Published - 2005 |
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