Abstract
This study investigates the people’s awareness of organic food and the marketing circumstance of the supermarkets as the major food supply chain in Nanjing City. From this investigation, it can be inferred that although a considerable portion of people have a positive perception with organic food, only 1.25% of people have bought. In addition to the price factor, people’s educational level, occupation and the trustworthiness with organic food are key causal factors behind customers’ decisions for purchasing organic food. Also contributed to this current situation are the features of the organic food industry such as small market share, limited variety and quite high price. In order to build up people’s knowledge with organic food, it is proposed to strengthen propaganda and to improve marketing. At the same time, supervision and management must be enhanced to control the quality of organic products tightly and confirm people’s confidence on organic food.
| Translated title of the contribution | Study on consumers' attitude towards organic food in Nanjing, China |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 6795-6796, 6804 |
| Number of pages | 3 |
| Journal | Journal of Anhui Agricultural Sciences |
| Volume | 37 |
| Issue number | 14 |
| DOIs | |
| Publication status | Published - 2009 |