Abstract
New Zealand is considered today the adventure capital of the world (Bentley et al., 2001; Callander; Page, 2003; Cater, 2006; Higham, 1998a, 1998b; Higham, Carr; Gale, 2001). This is, in part, due to a tourism industry that is aware of the appeal of the country’s natural landscape and that develops tourism products with a focus on this characteristic. The more than 300 adventure tourism activities available for tourists and locals is an example of this fabricated representation (Bentley; Page; Laird, 2001). Another example is presented by Higham (1998a), who states that the Maori culture and the National Park system (directly related to the availability of spaces for engaging in outdoor activities) are the two main New Zealand attractions for international tourists. For this author, the ‘green’ areas play a central role in ‘selling’ New Zealand to international markets.
| Translated title of the contribution | 100% pure : nature as product or as part of a 'natural' lifestyle? |
|---|---|
| Original language | Portuguese |
| Title of host publication | Lazer, Esporte, Turismo e Aventura: A Natureza em Foco = Leisure, Sport, Tourism and Adventure: Nature as the Focus |
| Editors | Alcyane Marinho, Ricardo R. Uvinha |
| Place of Publication | Brazil |
| Publisher | Alínea |
| Pages | 87-119 |
| Number of pages | 33 |
| ISBN (Print) | 9788575163245 |
| Publication status | Published - 2009 |
Keywords
- tourism
- marketing
- New Zealand