Abstract
This chapter provides a qualitative case study of Pinduoduo: China's fastest-growing e-commerce firm. As a disruptive organization entering the retail industry in 2015, Pinduoduo has become the third largest e-commerce platform in China. The spectacular success of the company has caught the attention of entrepreneurs, business leaders, and investors across the world. This study demonstrates that digital technologies have enabled Pinduoduo to develop innovative business model and establish closer and diverse links with partners and experiences with customers. The innovative business model and strategy of Pinduoduo are worth studying. This chapter aims to provide an understanding of the strategies that underpin the innovative business models of Pinduoduo and the impact of digital innovation and technologies on consumer's experiences. The research results demonstrate how Pinduoduo addresses the needs of overlooked customers in their market spaces through leveraging advanced digital technologies and innovating platform business models and developing digital ecosystems.
Original language | English |
---|---|
Title of host publication | Impact of Digital Transformation on the Development of New Business Models and Consumer Experience |
Editors | Maria Antónia Rodrigues, João F. Proença |
Place of Publication | U.S. |
Publisher | IGI Global |
Pages | 149-161 |
Number of pages | 13 |
ISBN (Electronic) | 9781799891819 |
ISBN (Print) | 9781799891796 |
DOIs | |
Publication status | Published - 2022 |