A conceptual framework for human-robot persuasion

Research output: Chapter in Book / Conference PaperConference Paperpeer-review

Abstract

![CDATA[Researchers studied various factors such as kinesics, proxemics, robot personality, contextual elements and persuasive strategies which influence Persuasion in Human-Robot Interaction (Liu et al., 2022). However, there is limited work which explores the impact of size and number of social robots, and gender-effect of humans on persuasion. Most experiments revolve around dyadic interactions and gender-effect outcomes in HRI are complex (Dahiya et al., 2023, Nomura, 2017). Therefore, this conceptual paper acknowledges these gaps and proposes a framework to investigate the effect of robot’s number, size and human gender on the perceived persuasiveness and competence of a robot. This paper provides insights to help discover the effectiveness of the robots’ persuasiveness in different types of contexts. For instance, businesses can better understand factors of whether to deploy single or multiple numbers of robots? Or employ small or large robots for gender specific stores such as, jewellery or cosmetic stores?]]
Original languageEnglish
Title of host publicationANZMAC 2023: Marketing for Good: Conference Proceedings, 4-6 December 2023, Dunedin, New Zealand
PublisherUniversity of Otago
Pages190-195
Number of pages6
Publication statusPublished - 2023
EventAustralian and New Zealand Marketing Academy. Conference -
Duration: 1 Jan 2023 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy. Conference
Period1/01/23 → …

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