A configurational role of human capital resources in the quality of work life of marketers : FsQCA and SEM findings from Vietnam

Dinh Tho Nguyen

doi:10.1007/s11482-017-9535-6

A configurational role of human capital resources in the quality of work life of marketers : FsQCA and SEM findings from Vietnam

Dinh Tho Nguyen

Western Sydney University

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

Abstract

Drawing upon the principle of goal selection and key resource theories, this study proposes that human capital resources of marketers comprise both marketing capital (MarCap) and psychological capital (PsyCap) and that combinations of MarCap and PsyCap will enhance the quality of work life (QWL) of marketers. FsQCA (fuzzy-set qualitative comparative analysis) findings, based on a sample of 396 marketers in Vietnam, reveal that combinations of PsyCap components and MarCap components form an INUS (insufficient but necessary part of a condition which is itself unnecessary but sufficient for the result) condition for QWL. Overall, the study sheds light on human capital resources of marketers by addressing the importance of fit between MarCap and PsyCap. Accordingly, to enhance QWL of marketers, firms should work towards establishing appropriate human resource policies and practices that are able to develop a fit between MarCap and PsyCap of marketers.

Original language	English
Pages (from-to)	461-478
Number of pages	18
Journal	Applied Research in Quality of Life
Volume	13
Issue number	2
DOIs	https://doi.org/10.1007/s11482-017-9535-6
Publication status	Published - 2018

Keywords

human capital
marketing
personnel management
work, life balance

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/s11482-017-9535-6

Cite this

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abstract = "Drawing upon the principle of goal selection and key resource theories, this study proposes that human capital resources of marketers comprise both marketing capital (MarCap) and psychological capital (PsyCap) and that combinations of MarCap and PsyCap will enhance the quality of work life (QWL) of marketers. FsQCA (fuzzy-set qualitative comparative analysis) findings, based on a sample of 396 marketers in Vietnam, reveal that combinations of PsyCap components and MarCap components form an INUS (insufficient but necessary part of a condition which is itself unnecessary but sufficient for the result) condition for QWL. Overall, the study sheds light on human capital resources of marketers by addressing the importance of fit between MarCap and PsyCap. Accordingly, to enhance QWL of marketers, firms should work towards establishing appropriate human resource policies and practices that are able to develop a fit between MarCap and PsyCap of marketers.",

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AU - Nguyen, Dinh Tho

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AB - Drawing upon the principle of goal selection and key resource theories, this study proposes that human capital resources of marketers comprise both marketing capital (MarCap) and psychological capital (PsyCap) and that combinations of MarCap and PsyCap will enhance the quality of work life (QWL) of marketers. FsQCA (fuzzy-set qualitative comparative analysis) findings, based on a sample of 396 marketers in Vietnam, reveal that combinations of PsyCap components and MarCap components form an INUS (insufficient but necessary part of a condition which is itself unnecessary but sufficient for the result) condition for QWL. Overall, the study sheds light on human capital resources of marketers by addressing the importance of fit between MarCap and PsyCap. Accordingly, to enhance QWL of marketers, firms should work towards establishing appropriate human resource policies and practices that are able to develop a fit between MarCap and PsyCap of marketers.

KW - human capital

KW - marketing

KW - personnel management

KW - work, life balance

UR - http://handle.westernsydney.edu.au:8081/1959.7/uws:47758

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DO - 10.1007/s11482-017-9535-6

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ER -

A configurational role of human capital resources in the quality of work life of marketers : FsQCA and SEM findings from Vietnam

Abstract

Keywords

UN SDGs

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