Abstract
Creativity and support for new ideas, their experimentation and development, are key characteristics of innovativeness. Nonetheless, new ideas are not born in ‘the full glory of their potentials’ (de Bono, 1985). Research has found that for an average of 3000 raw ideas, only one of them reaches the last stage of profitable commercialisation (Kuczmarski, 1996; Stevens & Burley, 1997). It takes both effort and resources to develop and add value to these ideas so that they become marketable. However, even the allocation of additional resources to support further development may not guarantee the desired results. The degree of success of the innovation and commercialisation process is dependent on a wide variety of factors.
| Original language | English |
|---|---|
| Title of host publication | Integrating Innovation: South Australian Entrepreneurship Systems and Strategies |
| Editors | Goran Roos, Allan O'Connor |
| Place of Publication | Adelaide, S.A. |
| Publisher | University of Adelaide Press |
| Pages | 303-326 |
| Number of pages | 24 |
| ISBN (Electronic) | 9781922064912 |
| ISBN (Print) | 9781922064905 |
| DOIs | |
| Publication status | Published - 2015 |
Keywords
- new business enterprises
- technological innovations
- strategic planning
- South Australia