Abstract
The determinants of exporter-importer relationship performance are tested with data from 125 pairs of Australian-Thai exporter-importer relationships. Drawing on earlier work in domestic distribution channels, and several inter-organizational relationship theories; namely transaction cost analysis, resource dependence theory, and relationship marketing, this article develops and tests a dyadic model that hypothesizes links between relational variables and export performance.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 25 |
| Number of pages | 1 |
| DOIs | |
| Publication status | Published - 2015 |
| Externally published | Yes |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Average Variance Extract
- Export Performance
- International Setting
- Relationship Marketing
- Resource Dependence Theory
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