Abstract
The determinants of exporter-importer relationship performance are tested with data from 125 pairs of Australian-Thai exporter-importer relationships. Drawing on earlier work in domestic distribution channels, and several inter-organizational relationship theories; namely transaction cost analysis, resource dependency theory, and relationship marketing, this article develops and tests a dyadic model that hypothesizes links between relational variables and export performance.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science. Volume 29: Proceedings of the Annual Conference of the Academcy of Marketing Science, San Antonio, TX, May 24 - 27, 2006 |
| Publisher | Academy of Marketing Science |
| Number of pages | 24 |
| Publication status | Published - 2006 |
| Event | Academy of Marketing Science. Conference - Duration: 26 May 2010 → … |
Publication series
| Name | |
|---|---|
| ISSN (Print) | 0149-7421 |
Conference
| Conference | Academy of Marketing Science. Conference |
|---|---|
| Period | 26/05/10 → … |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 10 Reduced Inequalities -
SDG 17 Partnerships for the Goals
Keywords
- marketing
- international trade
- imports
- exports
- Australia
- Thailand
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