A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country

Md. Ridhwanul Haq; Syed H. Rahman; Daniela Spanjaard; Sara M. Denize; Neeru Sharma

A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country

Md. Ridhwanul Haq, Syed H. Rahman, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

Teenagers constitute a strong market segment these days. Consequently it is important for marketers to understand teenage consumer patterns. However, most research on consumer socialisation so far has been carried out in the context of developed countries. Moreover, identifying behavioral differences between teenage children from different social class backgrounds has received little attention. This paper proposes to examine the role of reality TV as a consumer socialisation agent of teenagers from both urban middle and lower social classes in a developing country.

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	9
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

reality television programs
marketing
teenagers
consumers
developing countries
Bangladesh

Cite this

@inproceedings{2c472c60bce6475f8db2a31f80040361,

title = "A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country",

abstract = "Teenagers constitute a strong market segment these days. Consequently it is important for marketers to understand teenage consumer patterns. However, most research on consumer socialisation so far has been carried out in the context of developed countries. Moreover, identifying behavioral differences between teenage children from different social class backgrounds has received little attention. This paper proposes to examine the role of reality TV as a consumer socialisation agent of teenagers from both urban middle and lower social classes in a developing country.",

keywords = "reality television programs, marketing, teenagers, consumers, developing countries, Bangladesh",

author = "Haq, {Md. Ridhwanul} and Rahman, {Syed H.} and Daniela Spanjaard and Denize, {Sara M.} and Neeru Sharma",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

Haq, MR, Rahman, SH, Spanjaard, D, Denize, SM & Sharma, N 2008, A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country. in Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country. / Haq, Md. Ridhwanul; Rahman, Syed H.; Spanjaard, Daniela et al.
Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat. Promaco Conventions for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country

AU - Haq, Md. Ridhwanul

AU - Rahman, Syed H.

AU - Spanjaard, Daniela

AU - Denize, Sara M.

AU - Sharma, Neeru

PY - 2008

Y1 - 2008

N2 - Teenagers constitute a strong market segment these days. Consequently it is important for marketers to understand teenage consumer patterns. However, most research on consumer socialisation so far has been carried out in the context of developed countries. Moreover, identifying behavioral differences between teenage children from different social class backgrounds has received little attention. This paper proposes to examine the role of reality TV as a consumer socialisation agent of teenagers from both urban middle and lower social classes in a developing country.

AB - Teenagers constitute a strong market segment these days. Consequently it is important for marketers to understand teenage consumer patterns. However, most research on consumer socialisation so far has been carried out in the context of developed countries. Moreover, identifying behavioral differences between teenage children from different social class backgrounds has received little attention. This paper proposes to examine the role of reality TV as a consumer socialisation agent of teenagers from both urban middle and lower social classes in a developing country.

KW - reality television programs

KW - marketing

KW - teenagers

KW - consumers

KW - developing countries

KW - Bangladesh

UR - http://handle.uws.edu.au:8081/1959.7/45200

M3 - Conference Paper

SN - 1863081445

BT - Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat

PB - Promaco Conventions for the ANZAM 2008 Conference

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

A framework to examine the role of reality TV as a consumer socialisation agent of teenagers in a developing country

Abstract

Conference

Keywords

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