A model of sponsorship effects on sponsor's employees

Aila Khan; John Stanton

A model of sponsorship effects on sponsor's employees

Aila Khan, John Stanton

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

![CDATA[Drawing from the corporate sponsorship literature, a model is developed that addresses the question: how does externally directed corporate sponsorship by small and medium-sized enterprises (SMEs) impact on their employees? External sponsorship conveys a signal that can impact on employees’ perceptions of their employer. The model seeks to explain the processes and types of impacts that will need to be tested through further research.]]

Original language	English
Title of host publication	Proceedings of the 2008 Global Marketing Conference at Shanghai, March 20-23, 2008, Shanghai Jiaotong University, P.R. China
Publisher	Korean Academy of Marketing Science
Number of pages	21
Publication status	Published - 2008
Event	Global Marketing Conference - Duration: 19 Jul 2012 → …

Publication series

Name
ISSN (Print)	1976-8699

Conference

Conference	Global Marketing Conference
Period	19/07/12 → …

Cite this

@inproceedings{47feca0934e24c669c56a595769d2271,

title = "A model of sponsorship effects on sponsor's employees",

abstract = "![CDATA[Drawing from the corporate sponsorship literature, a model is developed that addresses the question: how does externally directed corporate sponsorship by small and medium-sized enterprises (SMEs) impact on their employees? External sponsorship conveys a signal that can impact on employees{\textquoteright} perceptions of their employer. The model seeks to explain the processes and types of impacts that will need to be tested through further research.]]",

author = "Aila Khan and John Stanton",

year = "2008",

language = "English",

publisher = "Korean Academy of Marketing Science",

booktitle = "Proceedings of the 2008 Global Marketing Conference at Shanghai, March 20-23, 2008, Shanghai Jiaotong University, P.R. China",

note = "Global Marketing Conference ; Conference date: 19-07-2012",

}

TY - GEN

T1 - A model of sponsorship effects on sponsor's employees

AU - Khan, Aila

AU - Stanton, John

PY - 2008

Y1 - 2008

N2 - ![CDATA[Drawing from the corporate sponsorship literature, a model is developed that addresses the question: how does externally directed corporate sponsorship by small and medium-sized enterprises (SMEs) impact on their employees? External sponsorship conveys a signal that can impact on employees’ perceptions of their employer. The model seeks to explain the processes and types of impacts that will need to be tested through further research.]]

AB - ![CDATA[Drawing from the corporate sponsorship literature, a model is developed that addresses the question: how does externally directed corporate sponsorship by small and medium-sized enterprises (SMEs) impact on their employees? External sponsorship conveys a signal that can impact on employees’ perceptions of their employer. The model seeks to explain the processes and types of impacts that will need to be tested through further research.]]

UR - http://handle.uws.edu.au:8081/1959.7/563505

UR - http://kamsconference.org/2008/

M3 - Conference Paper

BT - Proceedings of the 2008 Global Marketing Conference at Shanghai, March 20-23, 2008, Shanghai Jiaotong University, P.R. China

PB - Korean Academy of Marketing Science

T2 - Global Marketing Conference

Y2 - 19 July 2012

ER -

A model of sponsorship effects on sponsor's employees

Abstract

Publication series

Conference

Other files and links

Fingerprint

Cite this