@inproceedings{47feca0934e24c669c56a595769d2271,
title = "A model of sponsorship effects on sponsor's employees",
abstract = "Drawing from the corporate sponsorship literature, a model is developed that addresses the question: how does externally directed corporate sponsorship by small and medium-sized enterprises (SMEs) impact on their employees? External sponsorship conveys a signal that can impact on employees' perceptions of their employer. The model seeks to explain the processes and types of impacts that will need to be tested through further research.",
author = "Aila Khan and John Stanton",
year = "2008",
language = "English",
publisher = "Korean Academy of Marketing Science",
booktitle = "Proceedings of the 2008 Global Marketing Conference at Shanghai, March 20-23, 2008, Shanghai Jiaotong University, P.R. China",
note = "Global Marketing Conference ; Conference date: 19-07-2012",
}