TY - BOOK
T1 - A Practical Introduction to Mixed Methods for Business and Management
AU - Bazeley, Pat
PY - 2019
Y1 - 2019
N2 - The book guides you step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, to analysing and reporting on the results. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits and potential hazards of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
AB - The book guides you step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, to analysing and reporting on the results. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits and potential hazards of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
KW - mixed methods research
KW - business enterprises
KW - management
UR - https://hdl.handle.net/1959.7/uws:57083
UR - https://west-sydney-primo.hosted.exlibrisgroup.com/permalink/f/1vt0uuc/UWS-ALMA21251346200001571
M3 - Authored Book
SN - 9781526462497
BT - A Practical Introduction to Mixed Methods for Business and Management
PB - Sage Publications
CY - U.K.
ER -