TY - CHAP
T1 - A study of women’s perceptions and opinions of a persuasive breastfeeding mHealth app
AU - Almohanna, Alaa Ali S.
AU - Meedya, Shahla
AU - Vlahu-Gjorgievska, Elena
AU - Win, Khin Than
PY - 2023
Y1 - 2023
N2 - Women’s perceptions of persuasive design principles implemented in a mHealth app to support breastfeeding have not been previously explored. This study aims to explore the persuasive features of a persuasive mHealth app (the Milky Way app) from the perspective of breastfeeding women to recognize design, functionality, and usability issues. The study used an online survey to gather women’s perceptions of the persuasive design principles assimilated in the Milky Way mHealth app and explore their overall experience with the app. Quantitative responses were analyzed with descriptive analysis to explore women’s perceptions of the implemented PSD features. A qualitative thematic analysis method was used to analyze participants’ responses input to the online survey. A total of 168 women participated in the study survey. The results of the One-Sample T-Test showed that the perception scores of the various PSD features are statistically significant and higher than the neutral rating of 3 (p <.001). This indicates that participants perceived the features implementations as persuasive. A total of 96 women provided qualitative inputs, with an overall of 288 text inputs. Three themes emerged: Overall user experience, Opportunities for app improvements, and Technical aspects. The Milky Way app was perceived as an informative and credible app that is feasible for breastfeeding promotion and support. The results from this study strongly supported the use of the Milky way app for promoting breastfeeding, with particularly positive feedback received from breastfeeding mothers. Practical design recommendations for improving the app based on the findings are offered.
AB - Women’s perceptions of persuasive design principles implemented in a mHealth app to support breastfeeding have not been previously explored. This study aims to explore the persuasive features of a persuasive mHealth app (the Milky Way app) from the perspective of breastfeeding women to recognize design, functionality, and usability issues. The study used an online survey to gather women’s perceptions of the persuasive design principles assimilated in the Milky Way mHealth app and explore their overall experience with the app. Quantitative responses were analyzed with descriptive analysis to explore women’s perceptions of the implemented PSD features. A qualitative thematic analysis method was used to analyze participants’ responses input to the online survey. A total of 168 women participated in the study survey. The results of the One-Sample T-Test showed that the perception scores of the various PSD features are statistically significant and higher than the neutral rating of 3 (p <.001). This indicates that participants perceived the features implementations as persuasive. A total of 96 women provided qualitative inputs, with an overall of 288 text inputs. Three themes emerged: Overall user experience, Opportunities for app improvements, and Technical aspects. The Milky Way app was perceived as an informative and credible app that is feasible for breastfeeding promotion and support. The results from this study strongly supported the use of the Milky way app for promoting breastfeeding, with particularly positive feedback received from breastfeeding mothers. Practical design recommendations for improving the app based on the findings are offered.
KW - behaviour
KW - Breastfeeding
KW - mHealth
KW - Persuasive system
KW - Persuasive system design
UR - http://www.scopus.com/inward/record.url?scp=85161638065&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-30933-5_10
DO - 10.1007/978-3-031-30933-5_10
M3 - Chapter
AN - SCOPUS:85161638065
SN - 9783031309328
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 142
EP - 157
BT - Persuasive Technology: 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedings
A2 - Meschtscherjakov, Alexander
A2 - Midden, Cees
A2 - Ham, Jaap
PB - Springer
CY - Switzerland
ER -