A sustainable adventure tourism development framework for Thathevondo

Usually adventure tourism activities are based in natural and rugged outdoor locations, and participants interact with their environment. In view of the current growing trend towards adventure-orientated holiday behavior, it is important to identify potential adventure tourism attractions and, help communities to develop and attract the adventure tourism market. This paper proposes a sustainable adventure tourism development framework for the ThatheVondo area in Venda, a former so-called “homeland” of South Africa. The research is quantitative in nature and purposive sampling was used at the villages and government departments responsible for tourism and the environment in the ThatheVondo area. This was to get the relevant participants with relevant information. A sustainable adventure tourism development framework was proposed towards positioning ThatheVondo in the adventure market, towards developing adventure activities, improving standards of living for the communities, and to enable the area to have an advantage over its competitors while being sustainable.