A test of the theory of planned behavior in underage lottery gambling

Rohan Miller, Gwyneth Howell, Sharon Purchase

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[Rational reasoning models such as the theories of reasoned action and planned behaviour propose that behaviour is a result of conscious intentions. It has been suggested that this theory is especially applicable in high involvement decision making, including product adoption by the young. The theory has also been widely used to interpret the consumption of illicit products as well as adult only products by teens. However, a growing body of literature casts doubts on application these theories. This study uses structural equation modeling to test the application of the theory of planned behaviour in the adoption of a gambling product by under age teens. The results reveal a model not suitable for predicting behaviour, with acceptable fit found only for intentions.]]
    Original languageEnglish
    Title of host publicationANZMAC 2005 Conference: Broadening the Boundaries
    PublisherUniversity of Western Australia
    Number of pages8
    ISBN (Electronic)0646455028
    ISBN (Print)064645546X
    Publication statusPublished - 2005
    EventAustralian and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2013 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Period1/12/13 → …

    Keywords

    • attitude (psychology)
    • prediction (psychology)
    • gambling
    • teenagers
    • human behavior
    • addiction

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