Acculturation, individualism and the nation state

David R. Low; Richard Fletcher; Jim Wiley; Peter Thirkell

Acculturation, individualism and the nation state

David R. Low, Richard Fletcher, Jim Wiley, Peter Thirkell

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

If international marketing is to be responsible and relevant in the new millennium, we must question the categorisation of cultural differences according to national boundaries. The current shapes of National boundaries were drawn up in the last 200 years; ethnic boundaries long preceded such national boundaries. Mass migration has resulted in many countries becoming multicultural marketplaces. This paper presents a pilot study of 143 respondents that examines the issue of nation-state as a separator for cultural differences by investigating the relationship of acculturation and resultant attitude change in individuals.

Original language	English
Title of host publication	ANZMAC 2004: Marketing Accountabilities and Responsibilities, held at Wellington, New Zealand, 29 November-1 December 2004
Publisher	Australian and New Zealand Marketing Academy
Number of pages	1
ISBN (Print)	0475222151
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

export marketing
ethnicity
acculturation
corporate culture
multiculturalism
intercultural communication

Cite this

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title = "Acculturation, individualism and the nation state",

abstract = "If international marketing is to be responsible and relevant in the new millennium, we must question the categorisation of cultural differences according to national boundaries. The current shapes of National boundaries were drawn up in the last 200 years; ethnic boundaries long preceded such national boundaries. Mass migration has resulted in many countries becoming multicultural marketplaces. This paper presents a pilot study of 143 respondents that examines the issue of nation-state as a separator for cultural differences by investigating the relationship of acculturation and resultant attitude change in individuals.",

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AU - Low, David R.

AU - Fletcher, Richard

AU - Wiley, Jim

AU - Thirkell, Peter

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N2 - If international marketing is to be responsible and relevant in the new millennium, we must question the categorisation of cultural differences according to national boundaries. The current shapes of National boundaries were drawn up in the last 200 years; ethnic boundaries long preceded such national boundaries. Mass migration has resulted in many countries becoming multicultural marketplaces. This paper presents a pilot study of 143 respondents that examines the issue of nation-state as a separator for cultural differences by investigating the relationship of acculturation and resultant attitude change in individuals.

AB - If international marketing is to be responsible and relevant in the new millennium, we must question the categorisation of cultural differences according to national boundaries. The current shapes of National boundaries were drawn up in the last 200 years; ethnic boundaries long preceded such national boundaries. Mass migration has resulted in many countries becoming multicultural marketplaces. This paper presents a pilot study of 143 respondents that examines the issue of nation-state as a separator for cultural differences by investigating the relationship of acculturation and resultant attitude change in individuals.

KW - export marketing

KW - ethnicity

KW - acculturation

KW - corporate culture

KW - multiculturalism

KW - intercultural communication

UR - http://handle.uws.edu.au:8081/1959.7/44719

M3 - Conference Paper

SN - 0475222151

BT - ANZMAC 2004: Marketing Accountabilities and Responsibilities, held at Wellington, New Zealand, 29 November-1 December 2004

PB - Australian and New Zealand Marketing Academy

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Acculturation, individualism and the nation state

Abstract

Conference

Keywords

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