Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Le Nguyen Hau; Felicitas U. Evangelista

doi:10.1016/j.jbusres.2007.04.006

Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Research output: Contribution to journal › Article

Abstract

The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.

Original language	English
Pages (from-to)	1152-1165
Number of pages	14
Journal	Journal of Business Research
Volume	60
Issue number	11
DOIs	https://doi.org/10.1016/j.jbusres.2007.04.006
Publication status	Published - Nov 2007

Keywords

Vietnam
international business enterprises
joint ventures
knowledge management
marketing
tacit knowledge

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10.1016/j.jbusres.2007.04.006

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title = "Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs",

abstract = "The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.",

keywords = "Vietnam, international business enterprises, joint ventures, knowledge management, marketing, tacit knowledge",

author = "Hau, {Le Nguyen} and Evangelista, {Felicitas U.}",

year = "2007",

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doi = "10.1016/j.jbusres.2007.04.006",

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AU - Hau, Le Nguyen

AU - Evangelista, Felicitas U.

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AB - The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.

KW - Vietnam

KW - international business enterprises

KW - joint ventures

KW - knowledge management

KW - marketing

KW - tacit knowledge

UR - http://handle.uws.edu.au:8081/1959.7/36521

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DO - 10.1016/j.jbusres.2007.04.006

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SP - 1152

EP - 1165

JO - Journal of Business Research

JF - Journal of Business Research

IS - 11

ER -

Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Abstract

Keywords

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