Adcreep : the case against modern marketing

Thomas Klikauer; Norman Simms

doi:10.1177/0267323120952580

Adcreep : the case against modern marketing

Thomas Klikauer
, Norman Simms

Research output: Contribution to journal › Article › peer-review

Abstract

Book review of the title: Adcreep: The Case Against Modern Marketing, by Mark Bartholomew, Stanford University Press: Stanford, CA, 2017

Original language	English
Pages (from-to)	530-533
Number of pages	4
Journal	European Journal of Communication
Volume	35
Issue number	5
DOIs	https://doi.org/10.1177/0267323120952580
Publication status	Published - 2020

Keywords

advertising
book reviews
marketing

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10.1177/0267323120952580

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title = "Adcreep : the case against modern marketing",

abstract = "Book review of the title: Adcreep: The Case Against Modern Marketing, by Mark Bartholomew, Stanford University Press: Stanford, CA, 2017",

keywords = "advertising, book reviews, marketing",

author = "Thomas Klikauer and Norman Simms",

year = "2020",

doi = "10.1177/0267323120952580",

language = "English",

volume = "35",

pages = "530--533",

journal = "European Journal of Communication",

issn = "0267-3231",

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TY - JOUR

T1 - Adcreep : the case against modern marketing

AU - Klikauer, Thomas

AU - Simms, Norman

PY - 2020

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N2 - Book review of the title: Adcreep: The Case Against Modern Marketing, by Mark Bartholomew, Stanford University Press: Stanford, CA, 2017

AB - Book review of the title: Adcreep: The Case Against Modern Marketing, by Mark Bartholomew, Stanford University Press: Stanford, CA, 2017

KW - advertising

KW - book reviews

KW - marketing

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U2 - 10.1177/0267323120952580

DO - 10.1177/0267323120952580

M3 - Article

SN - 0267-3231

VL - 35

SP - 530

EP - 533

JO - European Journal of Communication

JF - European Journal of Communication

IS - 5

ER -

Adcreep : the case against modern marketing

Abstract

Keywords

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