Adult Media Literacy in 2024: Australian Attitudes, Experiences and Needs

Tanya Notley, Simon Chambers, Sora Park, Michael Dezuanni

Research output: Book/Research ReportResearch report

Abstract

In January-April 2024 we surveyed 4,442 adult Australians to learn more about their media uses and abilities, their attitudes toward new technologies like generative artificial intelligence (AI), as well as their experiences of – and interest in – media literacy educational opportunities. This report follows on from our inaugural 2021 Adult Media Literacy survey. Our survey findings show that most adult Australians use different types of digital media on a regular basis, but their overall confidence in their media abilities is quite low, with very little change since 2021. For example, most adult Australians are not confident about their ability to: identify false and misleading information online, create a video and post it online, edit a digital photo, change social media privacy settings, or seek help from relevant authorities if they are being harassed online. We find that there is overwhelming demand among Australians for adult and school-based media literacy education. However, many Australians have not received any form of media literacy education or support across their lifetime from anyone other than friends and family. The findings demonstrate the need for more media literacy educational resources and support to address the media interests, needs, deficiencies and concerns of adult Australians.
Original languageEnglish
Place of PublicationPenrith, N.S.W.
PublisherWestern Sydney University, Queensland University of Technology and University of Canberra
Number of pages125
DOIs
Publication statusPublished - 2024

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