Affect theory and audience

Anna Gibbs

doi:10.1002/9781444340525.ch12

Affect theory and audience

Anna Gibbs

Research output: Chapter in Book / Conference Paper › Chapter

38 Citations (Scopus)

Abstract

The "affective turn" (Clough 2007) which has taken place in cultural studies over the last 15 years is progressively emerging in related fields of study, and seems likely to add a new dimension to audience research, even as it struggles with the rapid redefinition of its object as publics or, in some new media discourse, as users. To date, affect has been a category that has made more impact in media theory than in audience studies - in fact, affect theory has not yet been seriously adopted at all by audience research.

Original language	English
Title of host publication	The Handbook of Media Audiences
Editors	Virginia Nightingale
Place of Publication	U.S.
Publisher	Blackwell
Pages	251-266
Number of pages	16
ISBN (Electronic)	9781444340495
ISBN (Print)	9781405184182
DOIs	https://doi.org/10.1002/9781444340525.ch12
Publication status	Published - 2011

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10.1002/9781444340525.ch12

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AB - The "affective turn" (Clough 2007) which has taken place in cultural studies over the last 15 years is progressively emerging in related fields of study, and seems likely to add a new dimension to audience research, even as it struggles with the rapid redefinition of its object as publics or, in some new media discourse, as users. To date, affect has been a category that has made more impact in media theory than in audience studies - in fact, affect theory has not yet been seriously adopted at all by audience research.

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BT - The Handbook of Media Audiences

A2 - Nightingale, Virginia

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ER -

Affect theory and audience

Abstract

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