Abstract
Business communication skills are essential for Marketing student success at university and highly sought after in graduates by industry. Large numbers of international students and the proposed broadening of the socio-economic base of Australian university students necessitates that effective and efficient communication courses be developed to address potential skill deficiencies. This paper explores important issues to address in the design of business communication courses including those related to genre, grammar and critical thinking.
| Original language | English |
|---|---|
| Title of host publication | Doing More with Less: Proceedings of the 2010 Australia and New Zealand Marketing Academy Conference (ANZMAC 2010), Christchurch, New Zealand, 29 November - 1 December 2010 |
| Publisher | University of Canterbury |
| Number of pages | 8 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
| Conference | Australian & New Zealand Marketing Academy. Conference |
|---|---|
| Period | 3/12/12 → … |