Abstract
This study investigates the influence of organisational learning mechanisms and learning capability on market learning and export performance. A conceptual framework is proposed and tested using structural equation modelling of data obtained from a sample of exporting firms. The results provide strong support for the hypothesised positive influence of a firm's learning mechanisms and learning capability on market learning which in turn has a significant effect on export performance.
| Original language | English |
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| Title of host publication | Proceedings of the 2012 Global Marketing Conference : 19-22 July 2012, Seoul, Korea |
| Publisher | Korean Scholars of Marketing Science |
| Number of pages | 16 |
| Publication status | Published - 2012 |
| Event | Global Marketing Conference - Duration: 19 Jul 2012 → … |
Conference
| Conference | Global Marketing Conference |
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| Period | 19/07/12 → … |
Keywords
- organisational learning
- exports