Abstract
The Appreciate-A-Mate Opens in a new window app is designed to promote self-esteem and social connectedness through the creation and sharing of inspirational messages. The app, developed in collaboration with 163 young people aged 12-18, helps young people create positive messages in the form of images and text written and designed by the participants. With nearly 50,000 images distributed since 2013, the campaign has successfully spread positivity about body image, and countered negative behaviours such as cyber bullying. Appreciate-A-Mate is now a recommended resource of leading Australian services including Reachout Professionals, Butterfly Foundation, Wellbeing Australia and Medicare Local. It has also been adapted by Facebook and youth-led anti-bullying initiative Project Rockit for the 2014 National Day of Action Against Bullying.
| Original language | English |
|---|---|
| Place of Publication | http://www.appreciateamate.com/ |
| Publisher | App Store |
| Size | 1 mobile app. |
| Publication status | Published - 2013 |
Keywords
- social marketing
- mobile apps.
- youth
- well-being
- self-esteem
- cyberbullying
