Assessing connectivity in ICT-driven consumer empowerment

Guilherme Pires; Paulo Rita; John Stanton

Assessing connectivity in ICT-driven consumer empowerment

Guilherme Pires
, Paulo Rita
, John Stanton

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

This paper discusses the assessment of connectivity in the context of ICT-driven consumer empowerment. The focus is on examining whether common measurements, such as ICT penetration rates, can be applied in this context. It is argued that commonly used indicators are limited in their usefulness as proxies for connectivity assessment in the ICT-driven consumer empowerment context. Indicators of connectivity that can be used by businesses are identified. Effective assessment by business encompasses consideration of a large number of aspects pertaining to the business itself, as well as to competitors, to consumers and to 3rd party institutions.

Original language	English
Title of host publication	Doing More with Less: Proceedings of the 2010 Australia and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010
Publisher	University of Canterbury
Number of pages	7
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

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title = "Assessing connectivity in ICT-driven consumer empowerment",

abstract = "This paper discusses the assessment of connectivity in the context of ICT-driven consumer empowerment. The focus is on examining whether common measurements, such as ICT penetration rates, can be applied in this context. It is argued that commonly used indicators are limited in their usefulness as proxies for connectivity assessment in the ICT-driven consumer empowerment context. Indicators of connectivity that can be used by businesses are identified. Effective assessment by business encompasses consideration of a large number of aspects pertaining to the business itself, as well as to competitors, to consumers and to 3rd party institutions.",

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Assessing connectivity in ICT-driven consumer empowerment. / Pires, Guilherme; Rita, Paulo; Stanton, John.
Doing More with Less: Proceedings of the 2010 Australia and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010. University of Canterbury, 2010.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

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AU - Rita, Paulo

AU - Stanton, John

PY - 2010

Y1 - 2010

N2 - This paper discusses the assessment of connectivity in the context of ICT-driven consumer empowerment. The focus is on examining whether common measurements, such as ICT penetration rates, can be applied in this context. It is argued that commonly used indicators are limited in their usefulness as proxies for connectivity assessment in the ICT-driven consumer empowerment context. Indicators of connectivity that can be used by businesses are identified. Effective assessment by business encompasses consideration of a large number of aspects pertaining to the business itself, as well as to competitors, to consumers and to 3rd party institutions.

AB - This paper discusses the assessment of connectivity in the context of ICT-driven consumer empowerment. The focus is on examining whether common measurements, such as ICT penetration rates, can be applied in this context. It is argued that commonly used indicators are limited in their usefulness as proxies for connectivity assessment in the ICT-driven consumer empowerment context. Indicators of connectivity that can be used by businesses are identified. Effective assessment by business encompasses consideration of a large number of aspects pertaining to the business itself, as well as to competitors, to consumers and to 3rd party institutions.

UR - http://handle.uws.edu.au:8081/1959.7/559526

UR - http://www.anzmac.org/conference_archive/2010/index.html

M3 - Conference Paper

SN - 9780473178208

BT - Doing More with Less: Proceedings of the 2010 Australia and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010

PB - University of Canterbury

T2 - Australian & New Zealand Marketing Academy. Conference

Y2 - 3 December 2012

ER -

Assessing connectivity in ICT-driven consumer empowerment

Abstract

Conference

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