@inproceedings{fb857bdf1ad64235b19c2ffb185ecc8b,
title = "Augmented retail reality : situated cognition for healthy food choices",
abstract = "![CDATA[The emerging Augmented Reality (AR) technology, defined as the virtual overlay of the physical world aided by the proliferation of portable computing devices (such as the smartphone), transforms consumer behaviour in traditional retail settings. With the right application, consumers gain the unique ability to virtually manipulate the choice set in physical retail environments. We look at the cognitive processing of Augmented Reality information in terms of situated cognition. We demonstrate that choice restriction via the AR significantly affects consumer decisions in the context of healthy food choices and the effect is strengthened through priming situated cognition. We discuss implications for consumers and retailers.]]",
keywords = "augmented reality, retail trade, consumers, decision making, cognition",
author = "Mathew Chylinski and Ruyter, {Ko de} and Ashish Sinha and Gavin Northey",
year = "2014",
language = "English",
publisher = "ANZMAC",
pages = "1092--1097",
booktitle = "Proceedings of ANZMAC Annual Conference 2014: Agents of Change, 1-3 December 2014, Brisbane, Australia",
note = "Australian & New Zealand Marketing Academy. Conference ; Conference date: 01-12-2014",
}