Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

Laurel Jackson; David Low

Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

![CDATA[This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.]]

Original language	English
Title of host publication	Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand
Publisher	University of Canterbury
Number of pages	10
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Auatralian & New Zealand Marketing Academy. Conference - Duration: 29 Nov 2010 → …

Conference

Conference	Auatralian & New Zealand Marketing Academy. Conference
Period	29/11/10 → …

Keywords

finance
poor
decision making
Bangladesh

Cite this

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title = "Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh",

abstract = "![CDATA[This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.]]",

keywords = "finance, poor, decision making, Bangladesh",

author = "Laurel Jackson and David Low",

year = "2010",

language = "English",

isbn = "9780473178208",

booktitle = "Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand",

publisher = "University of Canterbury",

note = "Auatralian & New Zealand Marketing Academy. Conference ; Conference date: 29-11-2010",

}

Jackson, L & Low, D 2010, Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. in Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand. University of Canterbury, Auatralian & New Zealand Marketing Academy. Conference, 29/11/10.

Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. / Jackson, Laurel; Low, David.
Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand. University of Canterbury, 2010.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

AU - Jackson, Laurel

AU - Low, David

PY - 2010

Y1 - 2010

N2 - ![CDATA[This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.]]

AB - ![CDATA[This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.]]

KW - finance

KW - poor

KW - decision making

KW - Bangladesh

UR - http://handle.uws.edu.au:8081/1959.7/uws:32759

UR - http://www.anzmac.org/conference_archive/2010/

M3 - Conference Paper

SN - 9780473178208

BT - Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand

PB - University of Canterbury

T2 - Auatralian & New Zealand Marketing Academy. Conference

Y2 - 29 November 2010

ER -

Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

Abstract

Conference

Keywords

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