Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

Laurel Jackson; David Low

Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.

Original language	English
Title of host publication	Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand
Publisher	University of Canterbury
Number of pages	10
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Auatralian & New Zealand Marketing Academy. Conference - Duration: 29 Nov 2010 → …

Conference

Conference	Auatralian & New Zealand Marketing Academy. Conference
Period	29/11/10 → …

Keywords

finance
poor
decision making
Bangladesh

Cite this

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title = "Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh",

abstract = "This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.",

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Jackson, L & Low, D 2010, Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. in Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand. University of Canterbury, Auatralian & New Zealand Marketing Academy. Conference, 29/11/10.

Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. / Jackson, Laurel; Low, David.
Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand. University of Canterbury, 2010.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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AB - This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.

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KW - poor

KW - decision making

KW - Bangladesh

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BT - Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand

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ER -

Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh

Abstract

Conference

Keywords

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