Being in good standing : the value of a corporate, workplace & social reputation to potential executive employees

Pat Auger, Timothy Devinney, Grahame Dowling, Christine Eckert, Nidthida Perm-Ajchariyawong

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[It has been readily accepted that prospective employees, including MBA students seeking jobs after graduation, put great stock in a potential employer’s reputation – particularly that relating to its social responsibility and workplace practices. However, other than potentially biased results from self-report surveys we have little information as to whether or not job seekers would actually tradeoff salary and other utilitarian aspects of a job contract to work at firms with supposed greater reputational standing. In the present study we use a structured experimental approach to determine the extent to which the facets of reputation – corporate, social and workplace – drive job contract choice. We discover that while some aspects of corporate and workplace reputation matter marginally, MBA job seekers appear to put little value on social reputation. Even in the specific cases where we can discern individuals who do value social reputation, this is unrelated to their stated preferences revealed using standard survey methods. The implication is that firms seeking to entice potential executives should focus on utilitarian aspects of the employment contract that may impact their reputation rather than attempting to manipulate that reputation directly.]]
    Original languageEnglish
    Title of host publicationManagement Culture in the 21st Century: Proceedings of the 2011 European Academy of Management (EURAM) Annual Conference, 1-4 June 2011, Tallinn, Estonia
    PublisherEuropean Academy of Management
    Number of pages45
    ISBN (Print)9789985982471
    Publication statusPublished - 2011
    EventEuropean Academy of Management Annual Conference -
    Duration: 1 Jun 2011 → …

    Conference

    ConferenceEuropean Academy of Management Annual Conference
    Period1/06/11 → …

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