Between logos and icons : notes towards a transfigurative culture

Dimitris Vardoulakis

doi:10.1386/ejpc.1.2.175_1

Between logos and icons : notes towards a transfigurative culture

Dimitris Vardoulakis

School of Arts

Research output: Contribution to journal › Article

Abstract

This article will investigate the paradoxical relation between iconic logos, such as the Nike logo, and architectural icons, such as the Sydney Opera House. Both logos and icons are immediately recognizable worldwide. Yet they function in seemingly radically different ways" logos as signifiers of a single company: icons as signifiers that always represent something different from exactly what they are. How can these two different ways of signification produce the same result of instant recognition?

Original language	English
Pages (from-to)	175-186
Number of pages	12
Journal	Empedocles
Volume	1
Issue number	2
DOIs	https://doi.org/10.1386/ejpc.1.2.175_1
Publication status	Published - 2010

Keywords

Nike (Firm)
Sydney Opera House
culture
icons
logos (symbols)
signification (logic)

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10.1386/ejpc.1.2.175_1

Cite this

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AB - This article will investigate the paradoxical relation between iconic logos, such as the Nike logo, and architectural icons, such as the Sydney Opera House. Both logos and icons are immediately recognizable worldwide. Yet they function in seemingly radically different ways" logos as signifiers of a single company: icons as signifiers that always represent something different from exactly what they are. How can these two different ways of signification produce the same result of instant recognition?

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KW - culture

KW - icons

KW - logos (symbols)

KW - signification (logic)

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Between logos and icons : notes towards a transfigurative culture

Abstract

Keywords

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