Beyond binary: measuring gender in tourism studies

This review of recently published quantitative tourism studies unveil the prevalence of binary gender measurement in the field. Across the five Australian Business Deans Council’s A* ranked tourism journals, only 7.9% (126 articles) of all quantitative studies published between 2018–2024 report more than two gender classifications. Within these 126 studies that measure more than two gender categories, only 5% (6) include more than two gender measurements in statistical analysis. This practice has several implications. It can introduce measurement error, that diversity is not accounted for, and invalidating someone’s identity can amount to systemic discrimination.