Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries

Sara M. Denize; Gregory Teal; Hossain Mohammed

Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries

Sara M. Denize
, Gregory Teal
, Hossain Mohammed

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

The increasing influence of agents to facilitate the diffusion of innovation (DI) in developing countries may be linked to rate of maize diffusion in the Third World. Traditional DI studies offer a relatively idealised view of agents in diffusion process (Abrahamson (1991). These studies assume that innovation is beneficial and that the agent acts at the herald"”spreading the word to the uninitiated (see for example Rogers and Shoemaker, 1971). We refute this idealised view of the agents' role in the innovation process and present a case study that uses narrative event histories (Buttriss and Wilkinson 2008) to reveal a more pragmatic critical view.

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 2 Zero Hunger

Keywords

agricultural innovations
developing countries
rural development projects
hybrid corn
food security
Bangladesh

Cite this

Denize, S. M., Teal, G., & Mohammed, H. (2008). Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. Promaco Conventions for the ANZAM 2008 Conference.

Denize, Sara M. ; Teal, Gregory ; Mohammed, Hossain. / Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries. Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

@inproceedings{56089a3f956445818f32840c6363d3df,

title = "Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries",

abstract = "The increasing influence of agents to facilitate the diffusion of innovation (DI) in developing countries may be linked to rate of maize diffusion in the Third World. Traditional DI studies offer a relatively idealised view of agents in diffusion process (Abrahamson (1991). These studies assume that innovation is beneficial and that the agent acts at the herald{"}”spreading the word to the uninitiated (see for example Rogers and Shoemaker, 1971). We refute this idealised view of the agents' role in the innovation process and present a case study that uses narrative event histories (Buttriss and Wilkinson 2008) to reveal a more pragmatic critical view.",

keywords = "agricultural innovations, developing countries, rural development projects, hybrid corn, food security, Bangladesh",

author = "Denize, \{Sara M.\} and Gregory Teal and Hossain Mohammed",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

Denize, SM, Teal, G & Mohammed, H 2008, Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries. in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries. / Denize, Sara M.; Teal, Gregory; Mohammed, Hossain.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries

AU - Denize, Sara M.

AU - Teal, Gregory

AU - Mohammed, Hossain

PY - 2008

Y1 - 2008

N2 - The increasing influence of agents to facilitate the diffusion of innovation (DI) in developing countries may be linked to rate of maize diffusion in the Third World. Traditional DI studies offer a relatively idealised view of agents in diffusion process (Abrahamson (1991). These studies assume that innovation is beneficial and that the agent acts at the herald"”spreading the word to the uninitiated (see for example Rogers and Shoemaker, 1971). We refute this idealised view of the agents' role in the innovation process and present a case study that uses narrative event histories (Buttriss and Wilkinson 2008) to reveal a more pragmatic critical view.

AB - The increasing influence of agents to facilitate the diffusion of innovation (DI) in developing countries may be linked to rate of maize diffusion in the Third World. Traditional DI studies offer a relatively idealised view of agents in diffusion process (Abrahamson (1991). These studies assume that innovation is beneficial and that the agent acts at the herald"”spreading the word to the uninitiated (see for example Rogers and Shoemaker, 1971). We refute this idealised view of the agents' role in the innovation process and present a case study that uses narrative event histories (Buttriss and Wilkinson 2008) to reveal a more pragmatic critical view.

KW - agricultural innovations

KW - developing countries

KW - rural development projects

KW - hybrid corn

KW - food security

KW - Bangladesh

UR - http://handle.uws.edu.au:8081/1959.7/46079

M3 - Conference Paper

SN - 1863081445

BT - Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.

PB - Promaco Conventions for the ANZAM 2008 Conference

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Denize SM, Teal G, Mohammed H. Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference. 2008

Beyond the ideal : a pragmatic view of agents' role in innovation in developing countries

Abstract

Conference

UN SDGs

Keywords

Other files and links

Fingerprint

Cite this