Binding economics : giving organisations the right to coerce

In 2005, Ralph Klein, the conservative leader of the Canadian province of Alberta, announced he managed to grow a provincial $1.4 billion dollar budgetary surplus. By the end of February 2006, every Albertan who was reported on a 2004 tax return shared this "surplus", receiving a cheque for $400.00 -- "Ralphbucks". The major conclusion of this paper is that while seeking pleasure and minimising unpleasurable experiences, it is through the process of binding or the "linking up" of relational constructs that the majority of people remember only the minority of extreme, positive consequences of complying or not complying with inducements.