Abstract
The history and adoption of mobile media has, from the start, been closely tied to the world of business. Early mobile phone advertising campaigns such as the Verizon Wireless, "Can you hear me now?" campaign and Motorola DynaTAC's "Cellular revolution" in the mid-1980s represented mobile phones (or "cell phones" as they are known in the United States) as essential companions to professional life-communication tools and status symbols in a world that was globalizing and becoming increasingly connected.
Original language | English |
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Title of host publication | The Routledge Companion to Mobile Media |
Editors | Gerard Goggin, Larissa Hjorth |
Place of Publication | U.S. |
Publisher | Routledge |
Pages | 333-345 |
Number of pages | 13 |
ISBN (Electronic) | 9780203434833 |
ISBN (Print) | 9780415809474 |
Publication status | Published - 2013 |