Bricks, spies and shoe phones : researching mobile media in work and professional life

Justine Humphry

    Research output: Chapter in Book / Conference PaperChapter

    Abstract

    The history and adoption of mobile media has, from the start, been closely tied to the world of business. Early mobile phone advertising campaigns such as the Verizon Wireless, "Can you hear me now?" campaign and Motorola DynaTAC's "Cellular revolution" in the mid-1980s represented mobile phones (or "cell phones" as they are known in the United States) as essential companions to professional life-communication tools and status symbols in a world that was globalizing and becoming increasingly connected.
    Original languageEnglish
    Title of host publicationThe Routledge Companion to Mobile Media
    EditorsGerard Goggin, Larissa Hjorth
    Place of PublicationU.S.
    PublisherRoutledge
    Pages333-345
    Number of pages13
    ISBN (Electronic)9780203434833
    ISBN (Print)9780415809474
    Publication statusPublished - 2013

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