Business as usual, rebranded as ethics : the whitewashing of systemic injustice

This chapter will explore the effects of advanced globalisation on women's oppression, in particular, how globalisation amplifies the shortcomings of liberal feminist theory, analysis and praxis. Using examples such as sexual objectification and sexualised oppression, this chapter will demonstrate how liberal feminism develops the rhetoric of 'empowerment' that consequently bolsters systemic oppression. Ultimately such limitations result in liberal feminist collusion with industry and exploitation to the detriment of women. It's business as usual, rebranded as ethics.