TY - JOUR
T1 - Business ethics? : a global comparative study on corporate sustainability approaches
AU - Moore, Sharon
AU - Wen, Julie Jie
PY - 2008
Y1 - 2008
N2 - Purpose" The purpose of this paper is to see whether ethical and sustainable corporate strategy is not just an "add on" for good community relationships and publicity, and whether companies across the globe are approaching sustainability differently. Design/methodology/approach" This paper is based on the assumption that company publications reflect the principle and philosophy of its business approach. Findings" The paper identifies stark differences in global sustainability practice, with the USA, in particular, falling behind in terms of sustainability leadership, compared with similar organisations in both the European Union and the Asia Pacific region. Research limitations/implications" This paper implies that US multinationals need to improve their sustainability practice and to begin to think in terms of triple bottom line management, ethical standards and governance. Practical implications" This paper implies that corporations need more effort in developing and managing ethics and sustainability as part of their competitive advantage and corporate strategy. Originality/value" The original contribution of this paper is that it provides valuable insights into how different organisations are in reality putting sustainability first.
AB - Purpose" The purpose of this paper is to see whether ethical and sustainable corporate strategy is not just an "add on" for good community relationships and publicity, and whether companies across the globe are approaching sustainability differently. Design/methodology/approach" This paper is based on the assumption that company publications reflect the principle and philosophy of its business approach. Findings" The paper identifies stark differences in global sustainability practice, with the USA, in particular, falling behind in terms of sustainability leadership, compared with similar organisations in both the European Union and the Asia Pacific region. Research limitations/implications" This paper implies that US multinationals need to improve their sustainability practice and to begin to think in terms of triple bottom line management, ethical standards and governance. Practical implications" This paper implies that corporations need more effort in developing and managing ethics and sustainability as part of their competitive advantage and corporate strategy. Originality/value" The original contribution of this paper is that it provides valuable insights into how different organisations are in reality putting sustainability first.
KW - European Union
KW - United States
KW - corporate image
KW - equity
KW - social reponsibility
KW - sustainable businesses
UR - http://handle.uws.edu.au:8081/1959.7/509996
U2 - 10.1108/17471110810856938
DO - 10.1108/17471110810856938
M3 - Article
SN - 1022-9739
JO - Social Responsibility Journal
JF - Social Responsibility Journal
ER -