Abstract
![CDATA[This study adds to the existing body of literature by providing a conceptual framework for understanding how the use of mimicry might enhance the persuasive abilities of robots and influence consumers' intentions to make a purchase. The research aims to assist managers in making informed decisions regarding the use of either high or low levels of robotic mimicry in their stores, with the objective of enhancing their ability to influence and persuade consumers.]]
| Original language | English |
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| Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing Resilience and Power for Public Value - Igniting Marketing's Social Spirit, Cardiff University, Wales 1-4 July 2024 |
| Publisher | Academy of Marketing |
| Number of pages | 2 |
| ISBN (Print) | 9781399990608 |
| Publication status | Published - 2024 |
| Event | Academy of Marketing. Conference - Duration: 1 Jan 2024 → … |
Conference
| Conference | Academy of Marketing. Conference |
|---|---|
| Period | 1/01/24 → … |