Abstract
![CDATA[Media relations accounts for approximately 40% of a practitioner's time (Macnamara, 2005). According to Tymson and Lazar (2002, p. 500) 'issuing a media release is the most popular method of communicating with the media'. In 2004, a Special Commission of Inquiry into the Medical Research and Compensation Foundation was convened by the government of the Australian state of New South Wales. The aim of this Special Commission of Inquiry was to investigate James Hardie Industries' conduct in the separation of its asbestos producing companies from its new Dutch-based entity James Hardie Industries NV. The company's conduct in relation to its public relations activities was closely examined. Utilising the James Hardie case study as a point of reference, this paper analyses a media release issued by James Hardie Industries in February 2001. Further, this paper examines the effects of communicating less than the whole truth, and discusses the implications to the profession of public relations when management witholds information, which can lead to the organisation communicating misleading information to key publics.]]
| Original language | English |
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| Title of host publication | PRIA 05 Academic Forum Conference Proceedings |
| Publisher | Public Relations Institute of Australia |
| Number of pages | 1 |
| Publication status | Published - 2005 |
| Event | Public Relations Institute of Australia. Academic Forum - Duration: 1 Jan 2005 → … |
Conference
| Conference | Public Relations Institute of Australia. Academic Forum |
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| Period | 1/01/05 → … |
Keywords
- public relations
- press releases
- case studies
- James Hardie Industries