Case study 15 : the need for sponsorship diversification

Christine Halse

Research output: Chapter in Book / Conference Paper › Chapter

Abstract

![CDATA[2003]]

Original language	English
Title of host publication	Marketing: Creating and Delivering Value
Place of Publication	Sydney, N.S.W
Publisher	McGraw Hill
Pages	566-568
Number of pages	3
Edition	4th ed.
ISBN (Print)	9780074712290
Publication status	Published - 2004

@inbook{eb4bbe9345274963b2ea1b84f93adf0a,

title = "Case study 15 : the need for sponsorship diversification",

abstract = "![CDATA[2003]]",

author = "Christine Halse",

year = "2004",

language = "English",

isbn = "9780074712290",

pages = "566--568",

booktitle = "Marketing: Creating and Delivering Value",

publisher = "McGraw Hill",

edition = "4th ed.",

}