Abstract
2003
| Original language | English |
|---|---|
| Title of host publication | Marketing: Creating and Delivering Value |
| Place of Publication | Sydney, N.S.W |
| Publisher | McGraw Hill |
| Pages | 648-653 |
| Number of pages | 6 |
| Edition | 4th ed. |
| ISBN (Print) | 9780074712290 |
| Publication status | Published - 2004 |